Steel Authority of India Ltd. (SAIL), Chairman, P.K. Singh interacted with the Company’s entire marketing team and employees of local SAIL units at Kolkata.

Acknowledging the efficiency of SAIL’s new marketing strategy aimed at gaining a competitive edge in the market he said, “For SAIL, the new marketing strategy, with customer retention through enhanced customer experience as its mantra, is a way-forward to consolidate its market leadership and is a crucial tool for the turnaround of the company in the near future.”Pointing towards the stiff market competition, he added that, “Big challenges offer great opportunities. Capacity addition by other companies enhances market competition and in such a scenario SAIL’s intelligent workforce, experienced manpower and new assets are great advantages.”

Discussing several marketing strategies, Chairman, P.K. Singh said: “While retaining our core marketing values, we are strengthening our market-centric and consumer-oriented approach for reaching our customers. At SAIL, customer-value management is supreme. With stabilization of most of our new and modernized mills, we are diversifying our product basket with several value-added and ready-to-use products. SAIL will introduce several new and niche brands to its product basket. Gauging the domestic and international market, SAIL aims to have a blend of both markets in its portfolio.”

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