A two-day Korea festival showcasing Korea’s rich art, culture and heritage will take place on November 25-26, 2017 at The Leela Ambience Hotel & Residences, Gurugram. Organised by Korea Tourism Organisation, the two day extravaganza aims to popularize South Korea as a hot favourite destination among Indian travellers by giving a glimpse into the rich Korean culture.
The Korea festival is an initiative by Korea Tourism Organisation to acquaint Indian tourists with famous South Korean tourist destinations, delicacies, local culture and the country’s legacy. The festival will not only have live food counters to give a taste of the local Korean flavours to serve Indian taste buds but also feature attractions like face and mask painting, hangeul calligraphy, video gallery displaying Korean history and cultural assets. While live stage performances by Korean Pop groups and non verbal artists will enthral the audience, the tourism booths will promote Korean tourist attractions at the festival.
The festival will witness participation from regional tourism boards and related organizations such as Gyeonggi Tourism Organization, Gimhae City, Busan Metropilitian City, Busan Tourism Organization, Jeollabuk Do, Gwangju Metropolitan City, Gwangju Convention & Visitors Bureau, Incheon International Airport Corporation and Visit Korea Committee showcasing different aspects of the country and facilitating on the spot purchase.
Speaking on the Korea Festival 2017, Jong Sool Kwon, Director, Korea Tourism organisation said, “The bilateral relationship between Indian and South Korea is based on a long history of friendship and it has grown in various aspects. There needs to be mutual understanding of each other’s legacy, history and culture. Such festivals help in a great way to fortify and deepen the understanding.”
He added further, “Number of Indians travelling abroad has increased three fold in the last one decade. Indian outbound travel to South Korea is on the rise too. In 2016 approx 2,00,000 Indian travellers visited South Korea and the numbers are growing with an average rate of 10-15% year on year. South Korea is a land of green, hilly countryside, centuries-old Buddhist temples and offers an unadulterated tinge of adventure to international travellers. We hope to reach a large section of aspiring Indian travellers and tap into exponentially growing Indian tourism sector through the Korea festival. We are positive that the endeavour will highlight Korean splendour in its true spirit to our Indian friends.”
Indian travellers are exploring world like never before. They are evolved travellers who like immersive experiences to soak in a destination. Unlike before, Kitchen caravans have been replaced by culinary holidays, landmark visits by self-driving holidays and luxury hotels by home stays. As per a report published by Integreon (a leading global provider of outsourced legal, document, business and research support) India is among the fastest growing outbound travel markets, and is expected to be among top five as per international tourism expenditures by 2025.
The two day Korea festival would be open for all the shoppers and visitors at the Ambience mall, Gurugram.