The Central Council for Research in Yoga & Naturopathy (CCRYN) under the Ministry of AYUSH, Government of India, has initiated a Yoga Awareness Drive through Mascots and Flash Mobs (YogMob) prior to International Yoga Day (June 21) to increase popularity of Yoga especially among the youth.
The mascots provide an eye-catching way of helping boost the awareness of International Day Of Yoga. They are connecting with families by providing added entertainment and interactivity, especially at Malls, Public Places, Events & Recreational Tourist Areas.
Mascots appeal to individuals because they are memorable, a visual aid that encompasses everything about the Campaign Message from its ethos to its style . These mascots are leaving a great impact on audience in the blink of an eye, so the viewers does not have to think too much but can take in a lot of information at a glance.