New Delhi: The New Dzire sedan, launched nationally by Maruti Suzuki yesterday looks set to shake up the Indian passenger vehicle market. Its smooth sedan styling, more plush and roomy interiors, superior overall comfort and advanced safety features (details in the box) make the New Dzire even more aspirational – and desirable.
Designed especially for India when it was first launched in 2008, Dzire has been India’s best-selling sedan through most of the last decade, and has clocked sales of over 1.38 million cars so far. This third generation New Dzire takes the brand to a whole new level – an authentic sedan designed for the young, aspirational and “indulgence seeking” Indian customer.
The hugely popular Auto Gear Shift (AGS) technology is now available on many more variants of the Dzire, starting from the V trim up to Z and Z+. In all, six variants of the New Dzire (in diesel and petrol) now offer the acclaimed AGS technology. Customers will also appreciate the superior fuel efficiency of the New Dzire. At 28.4 kmpl the New Dzire Diesel is India’s most fuel efficient car. The New Dzire petrol has a fuel efficiency of 22.0 kmpl. Presenting the all-New Dzire, Kenichi Ayukawa, Managing Director & CEO, Maruti Suzuki, said: “The New Dzire is bound to create plenty of excitement in the Indian automobile market. Dzire was specially created for India, and has been one of the most popular brands ever in the Indian automobile industry. Now we have designed a whole New Dzire for sedan customers, to fulfil the growing aspirations of a young and prosperous India.”
Ayukawa added: “The all-New Dzire has the looks and design of an authentic sedan. It is more premium and spacious in the inside, complies with future safety norms and has the convenience of Auto Gear Shift to make the all-New Dzire an irresistible package.” Built afresh on the fifth generation HEARTECT platform, the all-New Dzire is able to offer more space, superior safety and better fuel efficiency. Maruti Suzuki, together with its suppliers, has invested over Rs 1,000 crore for the development of the all-New Dzire. The sedan comes with around 99 per cent localization, truly embodying the “Make in India” vision.